You must choose a visual type for your report:
Bar / Line
Tables are the most commonly used visual type.
The header row shows the name of each column
Each column represents a dimension or measure
Data rows can be sorted by one or multiple columns
Support multi-level subtotals and grand total
Bar chart and line charts are the second most popular visual type. Line charts are often used to track a metric over time and bar charts are often used to compare different segments. You can also change the orientation, type (area, line, bar) even create combo charts.
Also known as cross-tab report or pivot table. Matrix reports have a tabular format, with one or several dimensions on both rows and columns. The table cells show a measure.
Scatter plots are rarely used in a business context. They are useful in scientific domains to visualize the correlation between two numeric variables. It is possible to use different bubble colors per segment and change the bubble size based on a chosen measure.